© fulvio bonavia

fulvio bonavia

CLIENT

Saab

AGENCY

Leagas Delaney, Milan

ART BUYER

Cristina Mazzocchi

ART DIRECTOR

Eustachio Ruggeri

CREATIVE DIRECTOR

Stefano Rosselli

CONCEPT: After two drinks, your attention while driving will diminish by up to 76 percent. SAAB invites you to drive responsibly.